I take care of the entire retention channel for 7-figure DTC brands: the emails that welcome someone in, the ones that earn a first order, and the ones that bring them back long after it. Sales instinct sets the ask, consumer behavior sets the timing, and the analysis settles what stays and what goes.
Send your store, list size, and current email performance to get started.
Master's & Bachelor's Degree
Klaviyo Certified
Hands-On Klaviyo & Shopify Expertise
Native English & SwedishMost DTC brands have a Klaviyo account that looks finished from the outside. Flows exist. Campaigns go out on some kind of schedule. Somebody set it up at some point. But looking finished and performing like a dependable revenue channel are two different things, and the gap between them usually stays invisible until someone actually opens the account and checks.
The more common problem is not a missing tool. It is a missing owner. A strategist plans the calendar, a copywriter writes the emails, a designer builds the templates, a developer wires up the flows, and no one on that list is accountable for whether the whole system actually converts. Coordinating four people to run one channel is slow, and the seams between them are where revenue leaks out.
Meanwhile the list keeps growing, unsubscribes keep climbing, and the brand keeps sending the same handful of campaigns because no one has time to look deeper. That is not a strategy problem or a tools problem. It is an ownership problem.
That is not a strategy gap. It is what happens when no one owns the whole channel end to end. That is the part I take on for 7-figure DTC brands: every email a customer gets, from the first hello to the reason they come back a year later.
With me, you do not need to coordinate a strategist, copywriter, designer, and technical implementer. I own the entire channel, from audit and strategy to copy, design, implementation, QA, testing, and continuous optimization.
No handoffs between a strategist, a copywriter, a designer, and a developer. One person owns the channel end to end, and one person is accountable for the result.
Flow architecture, segmentation, send cadence, and where the offer sits across the year. Decided from what your customers are already doing, never from a template.
Revenue per recipient, repeat rate, discount dependency, deliverability. I read the account before I touch it and after every change, so what stays and what goes is a decision rather than a preference.
Klaviyo Certified, with hands-on experience across Shopify integrations, migrations, and account clean-up, not just theory.
I am Josefin, a Klaviyo Certified retention marketer working with DTC ecommerce brands on the systems that turn a one-time buyer into a repeat customer. I hold both an M.A. and a B.A. from Stockholm University, and I am a native English and Swedish speaker, and fluent in French and Finnish.
Email does not persuade people. It meets them where they already are. Every strategy I build starts with how your customers actually decide: the psychology behind a first purchase, the habits that turn it into a second, and the data that shows where the decision breaks.
I work with 7-figure DTC brands, owning their entire retention channel from strategy to send. My advantage is simple: I combine senior-level strategy with fast, hands-on execution. I do not disappear after delivering a strategy document. I build the system, launch it, measure it, and keep improving it.
If your Klaviyo account is unfinished, underperforming, or too dependent on one-off campaigns, that is exactly the kind of account I like taking on.
I start inside your account, not a questionnaire.
A full audit of your flows, campaigns, segmentation, deliverability, and Shopify integration. I find what is broken, what is missing, and what is quietly underperforming, and I show you exactly what I find.
I build and fix, not just recommend.
Flows get rebuilt where the logic is broken. Segmentation gets rebuilt around real behavior. Campaigns get a calendar, copy, and design that fit your brand and your customers.
Launch is the start, not the finish.
Once the system is live, I keep testing, measuring, and improving it: subject lines, segments, send times, and offers, all judged against actual revenue and retention numbers.
You get one accountable partner who moves quickly and connects every decision to customer behavior and revenue, not a list of separate hires to coordinate.
A full picture of what is working, what is broken, and where the fastest wins are.
Welcome, abandonment, post-purchase, win-back, and everything between, built to actually fire.
Calendars, copy, and design that stay consistent and keep shipping on schedule.
Messages built around what a customer actually did, not a generic blast to the whole list.
Keeping your emails landing in the inbox, not the spam folder.
Testing what actually matters, with reporting that tells you what to do next.
Getting your store and your Klaviyo account working together properly.
The system keeps improving after launch, not just on day one.
A DTC brand came to me with a Klaviyo account that looked complete from the outside. Flows were built, automations were switched on, and campaigns were going out on schedule. A platform-level audit told a different story.
Several of the core flows had never actually been able to send. A broken trigger condition, buried a few steps into the automation logic, meant the emails behind it had been sitting dormant since the day they were built. Nothing in the dashboard flagged it. The flow looked live. It was not.
I traced the fault, rebuilt the flow logic, and tested every path a customer could take through it before confirming it was firing correctly in the live account. That is the standard for every account I touch: audited, fixed, tested, and verified live before I call it done.
Every engagement starts with a clear scope, so you know exactly what you are getting before we begin.
For brands who need to know what is actually happening inside their account.
A complete picture of your account and a plan, as a standalone engagement or the first step of a larger build.
Get In TouchFor brands ready to turn Klaviyo into a dependable revenue channel.
A complete, working retention system: built, tested, and verified live.
Get In TouchFor brands that want the channel actively managed, not just built.
Monthly retainer, scoped to your list size and goals.
A dedicated partner who keeps the channel improving every month.
Get In TouchThat is the most common starting point, not an exception. Every engagement starts with an audit, so I know exactly what is broken before I touch anything. Nothing gets built or changed until you have seen what I found.
Both, and everything in between. I own the channel end to end: strategy, copy, design, implementation, QA, testing, and ongoing optimization. You are not coordinating a separate copywriter and designer on top of me.
Klaviyo and Shopify specifically. That focus is intentional: it means less time spent learning your stack and more time spent fixing and building inside it.
It depends on what the audit finds. Some fixes, like a flow that was never firing correctly, can show up in performance within days of going live. Building out a full system and letting segmentation and testing mature takes longer. I will give you a realistic timeline after the audit, not a generic promise.
Yes. A retention audit works whether I am starting from scratch or reviewing someone else's build. You will get an honest account of what is working, what is not, and what I would change.
Access to your Klaviyo and Shopify accounts, and a short conversation about your store, your list size, and how email is currently performing. That is enough for me to start the audit.
If your Klaviyo account is unfinished, underperforming, or too dependent on one-off campaigns, I will help you identify the clearest opportunities to improve retention, repeat purchases, and customer lifetime value.
Email Mejosefin@josefinstudio.com · I read and reply to every message myself.
Send your store, list size, and current email performance to get started. It comes straight to my inbox and I usually reply within one working day.
Thanks, it is on its way. I read everything myself and usually reply within one working day.
Or email me directly: josefin@josefinstudio.com